Bibi Sakalieva, the label named after the designer herself, is a staunchly slow and sustainable fashion label based in London. Her designs take inspiration from her native culture in Bulgaria and are combined with the folklore and gold standard of British heritage. Her current collection includes a solid colour palette with some styles flaunting asymmetric blocks of floral prints spread across everyday-wear patterns of dresses, skirts, pants and jumpsuits. Bibi also reimagines her collection for the 21st century customers who want empowering, confident fashion without climate consequences of wastage. In this interview, Bibi tells us what’s at the heart of her fashion label and how she incorporates all the elements to make it sustainable:

1. When was the label Bibi Sakalieva launched?

The label Bibi Sakalieva was launched in 2018, but after the Covid crisis came, I stopped all development activities, and in the spring of 2021, I can say that the label was reborn.